Peter Schreyögg berichtet im
Magazin über die Besonderheiten
der Rösterei Schreyögg.
The production of high-quality espresso is the speciality of the Schreyögg family from Merano, South Tyrol. The company produces coffee with the knowledge that it is a very special craft that requires a lot of experience and care. Only through many years of experience and the necessary knowledge could the variety of coffees from Alps Coffee Schreyögg be created.
The traditional family business was founded in 1890 by Josef Schreyögg as a colonial goods shop. He specialised to become a true coffee expert. Not closed to technical progress, Josef Schreyögg installed the first electrically driven coffee roasting machine in 1905 - an extremely modern and high-tech instrument for those times. This machine made the experimentation and later the art of roasting as well as blending.
To this day, the company's strength is its ability to accurately characterise coffee as a natural product. The taste of coffee is influenced by many different factors. It is therefore important to be able to assess the product in its raw state, to adjust the Alps Coffee Schreyögg roasting process to it and then to evaluate and shape the taste. At Alps Coffee Schreyögg, roasting takes place in a form of drum roasting, which is also known as long-term roasting. The coffee beans are roasted for about 15 minutes at a maximum temperature of 230 °C. This roasting process ensures that the flavour and aroma of the coffee are preserved. This process enhances the flavour and aromas. This is how perfection is achieved in the cup. The knowledge and experience of the family tradition has been passed on from generation to generation over the last 130 years. Today, Peter Schreyögg is the third generation to lead the company.
Characteristic for the roastery is the blend Alps Coffee Schreyögg Exquisit, Alps Coffee Schreyögg Delizia and of course the Alps Coffee Schreyögg Schümli. Additionally, the product line features Fairtrade and organic certified espressos.
The entire Alps Coffee Schreyögg coffee line is characterized first and foremost by its balance. Strictly selected green coffees from selected plantations and refinement according to all the rules of the "art of roasting" make the blends so special.
SCHREYÖGG GmbH | Cutraunstrasse 62 Rabland | 39020 Partschins | Italy