FELLOW: PRODUCT DESIGN WITH PASSION AND LOVE FOR COFFEE
In 2013, designer Jake Miller set his mind to create a beautifully designed coffee-making product. After eight months, countless prototypes and pre-sales via a Kickstarter campaign that raised nearly $200,000, Jake turned success into the Fellow brand.
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AESTHETICS AND FUNCTIONALITY WITH FELLOW
Since then, the company has developed an extensive portfolio of intuitively designed coffee and tea making products for design lovers:inside. Product development is in Fellow's DNA. This means Fellow is always curious about why products are the way they are and how they can be improved. With the idea of never having to choose between aesthetics and functionality, Fellow wants to help everyone have fun making coffee.
FELLOW STORE AND PLAYGROUND FOR COFFEE LOVERS
In 2017, the company opened its doors to the Fellow Store + Playground. As part of this interactive space in San Francisco's Mission District, customers can make their own cup of coffee with Fellow kettles for a small tip, take a class, or just gather for a chat.
STAGG EKG KETTLE WINS RED DOT DESIGN AWARD
Five years after its first Kickstarter campaign, Fellow launched its second campaign with the Stagg EKG, which hit the market in 2018. This is an electric kettle with variable temperature control, optional Bluetooth app connectivity and an award-winning minimalist design. The success of the Stagg EKG, which has been featured in well-known American publications, among others, has been tremendous since then. In 2018, for example, the Stagg EKG was awarded the Red Dot Design Award, one of the world's most prestigious evaluation processes for design and innovation.