LA TAZZA D'ORO: PASSION, INNOVATION AND COMMITMENT
For a roastery that has been growing steadily for many decades and has long since established itself among fragrant lovers, its three basic ingredients for success are clearly formulated: Passion, Innovation and Commitment. This has been the guiding principle, and even more so the basic idea, for over 80 years.
FROM A RARITY TO A FAVORITE DRINK
When the couple Guiseppe and Carmela Murgia opened their own small coffee roastery in 1938, it was a true rarity in Sardinia in the city of Cagliari. The product coffee was a novelty on the island, which only the elite could afford.
A VISIT TO THE ROASTERY - A MUST FOR COFFEE LOVERS
Soon the coffee of the roastery La Tazza d'oro became known beyond the city limits of Cagliari throughout Sardinia. For many, if you were in the area, it was a must to pay a visit to the roastery and taste a cup. Steadily growing sales meant that La Tazza d'oro modernized its production in the 1970s and opened a larger factory in Viale Elms. The production capacity was finally further increased and the product range was also expanded, so that gradually every taste preference could be satisfied. A classic with a strong personality is a must for a traditional roaster like La Tazza d'oro. In addition to the first classic, La Tazza d'oro has of course been roasting a full-bodied aromatic coffee MISCELA D'ORO for decades. To appeal to as many tastes as possible, there is a home, bar, office as well as a catering line.
QUALITY IS RARELY A PRODUCT OF CHANCE
A great advantage of the roastery is the early investment in technology. However, its success is based on the intention never to neglect the human role in the roasting process, because some processes always require a watchful eye. From the pre-production to the roasting process and the mixing of the different products/blends, the attentive human eye always plays a major role in the quality appraisal.
QUALITY IS NOT A PRODUCT OF CHANCE
The coffee bean is a natural product that changes according to the weather conditions. Therefore, it is all the more important to introduce precise controls to keep the taste characteristics of the established coffees as similar as possible, year after year. Because even if the roasting times and the temperature, which vary according to the variety, always remain at the same setting, this always represents a challenge. Quality is and remains simply not a product of chance.
TO THE TOP WITH INNOVATION
Courageous but equally technically innovative choices combined with years of roasting experience have made La Tazza d'oro one of the leading roasters on the island of Sardinia. Since 2008, thanks to larger premises, the company has been able to cross the island's borders and today exports its products to 20 countries. With its constant quality, technical know-how and transparency towards consumers, a high level of prestige has been created. Taste for yourself from La Tazza d'oro coffee a touch of the former roasting tradition!
La Tazza d`oro | Z.I. Macchiareddu | str. 8 09010 UTA Cagliari | Italy