"COFFEE WITH A POSITIVE IMPACT" - THAT'S TRUESDAY.
DRINK COFFEE AND DO GOOD - WITH THE TRUE PRICE
The problem Henning has identified and wants to solve with Truesday is now clear. Create coffee with a positive impact, leave no harm behind, give more back to nature and people than was taken to grow the coffee. Being sustainable. For Truesday, sustainability is being holistic while being transparent.
Very specifically, Truesday aims to improve three areas:
- The underpayment of farmers,
- soil contamination
- and water pollution
WELL CONNECTED DOING GOOD
Truesday is the first German coffee brand with the True Price. The True Price is the possibility to disclose the real costs for people and nature and to reduce social as well as ecological damage in the long run. This way, all - even usually hidden - costs are disclosed and a fair purchase decision is prepared.
To achieve its ambitious goals, Truesday works together with NGOs. It also cooperates and exchanges data with the True Price Organization, the world's leading social enterprise in the analysis of environmental and social costs. For every kilogram of roasted coffee, Truesday plants four mangrove trees in Madagascar.
Truesday was the first German coffee roaster to win the Design Award of the Specialty Coffee Association SCA in New Orleans. Truesday was able to convince in the category best packaging and was awarded the prize.
