LAVAZZA: DESIGNING QUALITY AND DEDICATION TO COFFEE
Passion for espresso, its culture and high quality processing. Day after day, the Lavazza roasting plant processes the best coffee beans from all over the world. The incomparable blends are created by the compositions of Arabica or Robusta beans. Special features of the beans are skillfully combined and a perfectly balanced coffee with great taste, aroma and body is created.
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FROM A SMALL STORE TO A MAJOR ROASTING COMPANY
Luigi Lavazza founded the company back in 1895 in Turin. Initially, a small store offered goods that were either produced on site or processed there: Soap, spirits, oil, spices and, of course, coffee. From 1900, Luigi Lavazza already employed six people and ran a wholesale business outside the customs border. Driven by curiosity and a particular interest in natural science, Luigi increasingly immersed himself in the product that fascinated him most: coffee. Today, Lavazza is one of the most important roasters in the world, having established itself with years of work, passion and tradition. The idea of the perfect blend, from the best varieties in the world has remained. Many different balanced blends have been created over time. Only careful harvesting, processing, blending and roasting produced the excellent compositions that delight many palates today. Meanwhile, the range includes a variety of enjoyable blends for every taste.
DEVELOPING THE HIGHEST QUALITY
Quality is not "controlled" at Lavazza, but "created". Day in, day out, the employees are committed to perfect enjoyment. Lavazza owes its consistently high quality to this simple maxim. The high quality awareness of products and processes is reflected in the areas of activity that make up Lavazza. These include, of course, a passion for coffee, its home country of Italy and Turin, environmental awareness and an awareness of ethics and transparency, research and innovation, art, design and architecture. Thus, Lavazza not only maintains a responsible and sustainable approach to its employees, but is also particularly committed to improving living conditions in the areas where coffee is grown. The most important project, which is still active today, is called ¡Tierra!
LAVAZZA IN SPACE
On May 03, 2015, Lavazza moved into the upper spheres. Italian astronaut Samantha Cristoforetti became the first person in space to enjoy fresh espresso. The espresso was prepared with the ISSpresso machine, the first espresso machine suitable for space.
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Luigi Lavazza SpA | Corso Novara 59 | 10154 Turin | Italy
THE AROMATICO PRODUCT TEST
Floral-fruity aromas
with a golden crema.
Suitable for any type of preparation.
Spicy-fresh with a light fruity note
and aromas of chocolate and caramel.
An all-rounder for espresso, cappuccino and co.